The largest athletic event of the summer is currently underway, and there have already been a number of shocking outcomes and outstanding goals that have kept us on the edge of our seats all day. The FIFA 2022 World Cup in Qatar is expected to be a global betting bonanza in addition to a football festival.
Sportsbook operators who are proactive will be able to take full advantage of this thrilling opportunity, satisfy their current players, and aim to bring on a completely new group of clients who may be motivated to establish an account and place a world cup bet on their national teams. It’s already proving to be a very busy time for the betting and gaming sectors.
These significant competitions make sure that all business units are working hard, from distributing promotional materials to controlling the back-end infrastructure to accommodate the spike in transactions. But why precisely is the World Cup such a significant event for the Sportsbook sector? In this article, we have the answer for you.
6 Reasons how the sportsbook operators can benefit the world cup
- The king is content
Make sure to “signpost” each day the important games that are being played and the important World Cup betting possibilities. Due to the event’s extensive TV and media coverage, more recreational players should register. Make sure these can be easily accessed.
Bets on the league winner and winning the championship are frequently motivated by patriotism and some successful results. Give players additional, high-value content in addition to a variety of World Cup betting events to improve their experience. Information like squad and team choices, real-time animations, and live updates are ideal for a mobile-first audience.
- Promotions and bonuses are effective
Remember your devoted players. Make sure to include activity in your plans so that you can keep these crucial database segments active. Gaining a player’s re-engagement with the brand is always more efficient than acquiring a new client. Make sure to include world cup betting tournaments in your plans as they are an excellent method to encourage and reward loyalty.
Once more, you must plan and carry out frequent, helpful communication with your user base, emphasizing reasons for them to return. Use promotions and free World Cup betting to entice customers to return.
- Cross-selling possibilities in casinos
Major football tournaments offer more than simply a chance for bookies to expand their clientele; in recent years, internet casinos have taken advantage of bettor interest. To keep gamblers on-site for such important events, several have implemented sportsbook offerings.
Football-themed slots have been added by a number of developers to their product lines this year, which is a great concept because it enables operators to cross-sell into other industries. They can be used in marketing campaigns as an inducement, such as “pay X on this slot and win a free £10 wager on the World Cup Final.”
- Increases profits outside of the competition
The operators who are able to keep the majority of those newly acquired customers after the tournament will be the true winners. The operators will obviously benefit from the short-term increases in revenues.
By providing outstanding customer service and being proactive, one way to keep players interested is after the tournament has ended. At Interactive, we have firsthand knowledge of the up to ten times longer relationships that quality contact with players can foster.
- When there is money involved, it matters more!
Because there will be so much competition in your market leading up to the FIFA 2022 World Cup, operators must stand out. Be unique, avoid basing your competition entirely on the odds you offer, and take into account the complete player experience you provide.
To help our operators distinguish out in the local marketplaces, Digitain has created certain exclusive betting markets. To engage customers, excite them, and encourage loyalty, make some of these fantastic offerings available, such as Goals Ahead Early Payout, Odds Booster, and other unique markets.
A World Cup predictor is one of many fantastic engagement tools you can use to promote your brand and attract and keep valued players for your company.
- Be bold or go home.
Because you work in the betting industry, you should have access to an unparalleled selection of pre-game and live gambling events on this wonderful competition. Promote your global pricing teams by competing where you can. The ability to quickly and accurately settle bets is a crucial component of the service for all players, experienced or novice.
Why is the world cup an important event?
Effective tool for acquisition and activation
In order to attract new consumers who are eager to get in on the activity and raise enthusiasm levels, operators have dramatically raised their marketing expenditures as a result of the World Cup’s excitement. In addition to using enticing promotions and competitions to increase brand recognition, celebrities have been chosen to serve as brand ambassadors.
This year, gamers have access to more jackpots than ever before, with staggering amounts of money up for grabs. It’s a good opportunity to reactivate lost players as well, especially casual bettors who have wagered on popular sporting events.
Keeps gamblers interested over the summer
Given that the Premier League hits its peak in May, sportsbook operators often experience lower activity over the summer months. But when the World Cup or the European Championships are hosted, everything changes.
Because the event is being conducted in Russia this year, operators with a focus on the European market will profit most from the advantageous kickoff times and draw more customers to their platform. Given Asia’s proximity to Russia, we also anticipate a rise in world cup betting activity there.
World Cups promote sport-related interest
The new spectators and players that a World Cup attracts to the sport are one of its largest benefits. It’s a self-fulfilling prophecy; overnight, soccer became popular worldwide, enticing fans who may not have ever watched a game before.
If their country is competing, bars, fan clubs, and even schools begin showing the World Cup match. Young fans experience a World Cup for the first time all of a sudden, and this is frequently the beginning of the next wave of superstar athletes.
Many current World Cup participants attribute their interest in soccer to their first World Cup experience. Older spectators who had never previously expressed an interest in the sport find themselves captivated by the television as they support their country.